標題: There we filtered out the brand name [打印本頁] 作者: brokenheard320@ 時間: 2024-3-6 11:53 標題: There we filtered out the brand name
Nora: A classic problem for online shops can be something like this: We have a new job, but somehow we no longer have any rankings and a lot fewer visitors than before, what happened there? A request like this inspired us to create our new Site Clinic. Namely, the operators of seaside64, an online shop for maritime decorative items and similar items, contacted us. This is your request: Our new shop has recently been online, with the aim of taking the necessary steps in all areas, good content, user-friendliness. All this to be found better. Two years ago we had four times as many visitors to the site.
Counter question: How should your customers find you? Max Special Data Definitely about keywords. Here you should use the right and as precise keywords as possible. For example, for the tableware page now only the keyword tableware, which simply doesn't fit in this case because it's about maritime tableware. We have shown you an excerpt from Sistrix here, where you can see all the keywords for the seaside64 page. i.e. the brand name, and filtered it according to the traffic, i.e. the search volume. And here we also see that a very important keyword, namely the keyword maritime decoration, only ranks in 25th place.
What is the third page in the search results. Itself does not provide any indication of keywords. It has a heading that contains the keyword, but no introductory text or description on the page. This is extremely important for users and bots to easily obtain information about the page or category. And if we look at the snippet of this page, we notice that we don't have any real keywords here either. There is maritime decoration at the beginning, which is extremely important, but after that it is just too general. Nora will now tell you more about the snippets.
